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packaging. design. simplicity.
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Sanpellegrino Aranciata
A deep and accurate restyling for the traditional Italian orange juice brand - The new packaging system, projected and crafted by BREAK, creates a new hierarchy for the identifier elements, emphasizing the main role of the brand logo as a symbol of taste and emotion. A flexible treatment, perfectly fitting to both bottles and cans.
Sanpellegrino Aranciata are produced exclusively with real Italian oranges, and this made the products have always been synonymous of quality, to become a status symbol exported all over the world in the name of Italian style.
The strict standard Sanpellegrino guarantee the quality of this exceptional product with over 150 daily checks, from the preparation of the final bottling juice.
Designed by BREAK, Milan
Source: The Dieline
Sangria is one of those drinks that you can always enjoy with a group of friends, especially the trying to scoop out the wine soaked, “drunken” pieces of fruits at the bottom of your glass. Sangria Lolea’s polka dot clad bottles reflects the pieces of fruits iconic to the drink without being literal. The light and minimal use of typography and other elements keeps the design fresh, much like the drink itself.
- As a person who serves sangria all the time at work, I wish it came in these bottles. Simple and effective concept for flavor differentiation.